How do merchants use cookies?

Merchants use cookies for a variety of reasons:

• Cookies enable a merchant to personalize information to help with online sales and services.
• Cookies can free you from re-entering a user ID.
• Cookies can store lists of items selected while browsing through an online shopping mall.
• Cookies help merchants track popular items and collect demographics.
• Cookies provide a means of keeping site content relevant.
• Cookies improve the utility of a site.